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Cultural Competency: Bad Ads
July 31, 2017
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Cultural Competency: Bad Ads

If marketing and advertising programs fail to take into account cultural, racial and ethnic differences among their targeted populations, companies miss opportunities to maximize the return on their investment. It’s imperative to understand how to develop a message that responds to the needs and cultural preferences of the members of our diverse marketplace. It’s no surprise that while more and more companies have access to both clients and information via social media, just one cultural faux pax means running the risk of undermining the long-term success of their brand and the goodwill that may have been established over the years.

Listen to the podcast and download the free PDF: Ten Simple Tips for Culturally Competent Ads It doesn’t matter if you are marketing for a Fortune 500 company or the local PTA, these ten tips will help keep you out of trouble and your message clear. 

 

 

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